SWOT Analysis

Addressability, Accessibility and Memory
Strength - Zara.com keeps a good track of previous purchases and history. They also have a good customer relationship management system through their database. The Zara.com database also keeps track of addresses and other personal information to enable a more quick shopping experience that is very important to consumers. Shipping is free which once again is a large plus for e-commerce websites across the board.

Weaknesses - Zara.com is not as integrated for mobile devices since it only shows the same view as any consumer would when going on their desktop site.


Interactivity
Strength - Zara has a very simple yet interactive website that is easy on the eye.
Weaknesses - Information is lacking on descriptions of items

Control
Strength - Collections are controlled based on the types of clothing that Zara offers (Jackets, Blazers, Bermudas, Swimwear, Homewear, etc.)
Weaknesses - These collections may be too broad. For example, T-Shirts are only classified as one, and the filter button is a completely different entity versus a simple drop down menu or box.

Digitalization
Weaknesses - There is very little digitalization within Zara's website. A reason maybe because all websites for all countries look the same and are one. Zara.com should streamline different types of digitalization services based on the country's capabilities. For instance, the USA site should have a better digitalization process in terms of choosing colors versus a country such as the Philippines who should have a simple website due to the lack of a stable internet connection.