Marketing Campaign

In creating this marketing campaign, I focused attention on targetting social media such as Twitter and Facebook, to grab attention from people who need to be aware of the Zara brand outside of their stores. Currently, Zara's twitter page is only a digital lookbook about what they are currently offering. They do not have extra information about events and coupons. Zara lacks what is currently the trend in e-commerce; daily deals or flash sales. 

This marketing campaign, focused on their current customers, will aim to drive sales through a daily or weekly deal that could also be a venue for Zara to purge excess inventory

Components of Zara's Marketing Campaign:

Product: Men's Houndstooth Three-Piece Suit 

Target: Male Audience subscribed to Zara's newsletter or a follower of their twitter page

Technology: Social Media (Twitter and Facebook)

ROI (Return-on-Investment): Drive Sales on a daily deal that offers 20% off or a substantial savings 

Process: If the deal is distributed daily, a specific time of the day would include sending out email blasts, facebook or twitter posts regarding the daily deal of the day

Zara currently has a little over 200,000 twitter followers, which is relatively low compared to H&M with 1.9Million Followers. This marketing campaign will be geared to creating a larger social media database that will enable Zara to open its distribution to more people on a daily basis. They will drive sales because it has been proven that flash sales and/or couponing has come back with a lot of sales and awareness of the brand.