Sunday, April 28, 2013

Merchandise Assortment


Zara has a very extensive Merchandise Assortment available on their website. Their pricepoints are moderate, a little more expensive than The Gap, H&M and Uniqlo, yet lower than Armani Exchange, Banana Republic or Benetton. 


Zara offers collections for Women, Men and Kids, along with special styles each day and a designated section for all New items. Their casual collection, TRF, short for trafaluc, is also featured as its own category within their website. 

Each subcategory is generally the same for all categories. They are broken out by clothing type. Their assortments are not broken out further than clothing type, and they do offer the same items that are currently in stores with some early offerings based on when new styles come out. 

1 comment:

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