After reviewing the Zara.com, the website lacks any content that relate to trends and the styles they offer. Subscribing to their newsletter is a separate entity wherein the consumer clicks on +info then signs up for the newsletter versus it being right on the page where consumers are all the time. There is very little information about the company itself outside of information regarding their Mission Statement and global offices. Additionally, after signing up for the newsletter, Zara.com does not immediately send the most recent newsletter, they instead take a little longer in reaching out to their consumer through their emails.
Zara.com needs to drastically create more marketing content that would draw customers in through other websites such as blogs and other advertorial content. They are lacking in company information, trend insights and even product descriptions. Although this is in line with their "minimalistic" approach, I do think slight changes can improve traffic into the Zara.com website.
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